The Directory by Kata Biegus
TOMORROWS—NORM
A creative perspective on brands, emotions and the creative mind. What I’ve learned on set and working with brands, shared with the creatives shaping what comes next.
Tomorrows Norm
Latest Issues
Ibiza · London · Poland · Worldwide
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How to Build a Brand People Actually Feel
Issue 04 — Everyone asks for a logo. What they really want is to be remembered. Where I start when I build a brand, and why it’s never with the visuals.
“I move by the sound, I create from the sound, my creativity is sparked by the sound.”